Nature as it is, produced in the framework of Natura 2000, an initiative funded by the EU, is an advertising campaign conceived by the Italian Agency for Development Cooperation between 2016 and 2017 to promote the governmental cooperation on environment and the newborn National Agency for Protected Areas of Albania. It was planned on billboards, print, web and BTL materials, such as posters and postcards. Environmental sustainability is a
priority for the Italian cooperation commitment. Later on, a new campaign to support the Albanian Protected Areas and promote sustainable tourism, Seasons, has been produced in 2021, in the framework of the initiative NaturAlbania
funded by the Italian Government.